Bots are active. That isn’t an authorship count.
Imperva reports that bots accounted for over 53% of traffic in its 2025 analysis.
Read Imperva’s 2026 report ↗We go online for someone’s experience, a surprising idea, a conversation. When generated filler fills the feed, those voices get harder to find.
The theory imagines an internet dominated by bots and automated content, with machines increasingly talking to machines.
Cheap, repeatable text can compete with the small details that make a conversation worth reading. We think you should have a choice about how much of it you see.
A first-hand account, an odd joke, an answer earned through experience: these are things we want to keep finding.
Automation doesn’t mean every post is fake. Useful AI writing exists, and people can sound formulaic. That’s why this filter is optional, reversible and honest about its errors.
Imperva reports that bots accounted for over 53% of traffic in its 2025 analysis.
Read Imperva’s 2026 report ↗Slop Blocker changes your view of supported pages. It doesn’t delete content, verify people or solve automation across the internet. It gives you a filter and the final say.
See where detection falls short ↗